Texts

Text templates and phone call scripts.

The texts I actually send. Copy them, change the name and price, send. The training call is 33 minutes; the plan and the templates are below it.

The plan from the training call

  1. Sort your communication tools

    • Automated pre-mow reminder texts, but only when the customer needs to do something: gate, dog, car.
    • Payment text the same day the lawn is mowed, with bank details and a polite message.
    • If unpaid, a follow-up text after 3 days.
    • For one-off jobs, ask for prepayment up front, with the job details and the address.

  2. Nail your quoting

    • Always put the property address in the text so there's no confusion.
    • Leave a magnetic card at the door if no one's home.
    • Follow up verbal quotes with a confirmation text. It wins jobs even when they're still shopping around.

  3. Turn one-offs into regulars

    • A week or two after a one-off mow: "Hey, we mowed your lawn recently. Would you like it done again this week for $X?"
    • Repeat 2 or 3 times. Many convert by the third message.

  4. Ask for reviews

    • After one-off or first-time jobs, send a Google review text with a direct link.
    • Use your name and business name so it feels personal.

  5. Handle inbound calls like a pro

    • Start with: "Is this for a one-off or regular service?"
    • Get their full name (spell it if needed), phone number (confirm it even if it shows), and address (repeat it back).
    • Have Google Maps open while you talk so you can size the lawn.
    • Be personable. Make them laugh if you can. It builds trust and wins more jobs.

  6. Set scheduling and payment expectations

    • Do the first mow straight away if you can.
    • Confirm the next mow date and the payment cycle before you leave.
    • For regulars: they're in charge of asking for a winter slowdown, and everyone goes back to fortnightly in spring.

  7. Optional: set a minimum charge

    Consider a $60-plus minimum for one-off jobs. It saves time and filters out low-value work, especially if you sell leads.

The templates

Arrival reminder

So gates are unlocked and cars are moved before you arrive.

Hi, [Your Name] here from [Business Name]. Just a quick reminder that we will be around to mow your lawns tomorrow. Thanks.

Follow-up after a one-off cut

Two weeks after a one-off job.

Hi, [Your Name] from [Business Name]. I mowed your lawn a couple of weeks ago and just thought I'd let you know that if you wanted it done again this week, it would be $[Price].

The "missed you" quote

When you went to quote and nobody was home.

Hi, [Your Name] from [Business Name]. We called in today to look at your lawn at [Address]. It would be $[Price] for a regular fortnightly cut. If this suits, let me know and I'll book you in.

Verbal quote confirmation

End of the day, if they haven't said yes yet.

Hi, [Your Name] from [Business Name]. Just a quick text to confirm the quote on the lawn at [Address]. It would be $[Price] for a regular fortnightly cut with a catcher, or $[Price] to mulch. If this suits, let me know and I'll book you in.

Payment request

Straight after the job.

Hi, [Your Name] here from [Business Name]. Your lawn was mowed today. Please make payment today to [Bank Account Name and Number] and use your address as the reference. Thanks.

Overdue payment reminder

Hi, [Your Name] from [Business Name]. Payment hasn't come through on my end for your mow on [Date]. Could you please check that and get back to me? Thanks.

One-off prepay request

For new or one-time customers, before the work starts.

Hi, [Your Name] here from [Business Name]. My account details are [Bank Account Name and Number]. Please use your address as the reference and send through the receipt when done. I'll book your lawn as soon as the payment shows. Thanks.

Review request, one-off job

Every time you know a one-off customer is happy.

We've finished your lawn. If you ever need us again, just let me know. If you have time and would like to leave a review, you can use this link: [Link]. Thanks again, [Your Name] from [Business Name].

Review request, first regular cut

We've finished your lawn and booked you in for a regular cut as requested. If you have time and would like to leave a review, you can use this link: [Link]. [Your Name] from [Business Name].

Two tips

  • Always include the address in quote texts so the customer can check you were at the right place.
  • The rule of three: a customer who books a one-off three times in a row is very likely to go regular. Ask.

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