Free 28-day tracker

Start a lawn care business in 28 days. One job a day.

You don’t need to work out what to do next. Every morning the tracker gives you one job. Do it, log your day, keep your streak. By day 28 you’re open, quoting and mowing.

Start day 1

Free. No sign-up to start. Your progress saves on your own phone.

How it works

1. Set your goal

Type in your name and how many paying customers you want by day 28. Once you’re open, one new customer a week is good progress. That’s 50 in a year. Follow the plan and you should get to a couple a week.

2. Do today’s job

Each day is one job with a short checklist and a link to the post or lesson that shows you how. Most take under an hour.

3. Log it in 10 seconds

Tap green if you did it, amber if you did some, red if you didn’t. Count your leads, quotes and customers won. Watch the grid fill up.

The 28 days

This is the same order I give every new lawn guy who asks me where to start. 34 years mowing lawns, five vans and 450 contracts at the peak. Most of the fails I’ve seen skipped the boring first week.

Week 1: Get set up

  1. Decide how you’ll start
  2. Set your budget, plus 25%
  3. Pick your business name
  4. Make it legal
  5. Work out your hourly number
  6. Set your minimum price
  7. Get insured

Week 2: Get ready to be found

  1. Sort your gear
  2. Set up your Google Business Profile
  3. Tell 20 people you’re open
  4. Write your one-page plan
  5. Get your website
  6. Practise a quote out loud
  7. Ring your competitors

Week 3: Get your first customers

  1. Put out 50 flyers
  2. Post in local Facebook groups
  3. Mow your own lawn like a pro
  4. Answer every lead fast
  5. Learn the red flags
  6. Set your cycles and how you get paid
  7. Another 50 flyers, then count

Week 4: Run it like a business

  1. Plan your route
  2. Ask for your first Google review
  3. Look after your gear
  4. Follow up every quote
  5. Keep customers happy
  6. Google yourself
  7. Post your win, plan the next 28

Start day 1

Questions

Do I need to quit my job first?

No. Day 1 is deciding if you start as a side hustle or go straight in. Plenty of people do the 28 days on nights and weekends.

What if I miss a day?

Log it red and do it tomorrow. The streak is there to keep you moving, not to make you feel bad. Do the jobs in order, even if it takes you 35 days.

Is it really free?

Yes. On day 12 I show you my website offer, because a lawn business without a website loses jobs to the ones that have one. You don’t have to take it to finish the 28 days.

Where is my progress saved?

On your own phone or computer, in your browser. If you clear your browser or switch phones, it starts again. I only get a count of how many people start and how many days get logged. No names, no emails.

Can I ask questions along the way?

Yes. Join my free community and post where you’re stuck. I’m in there every day.

Day 1 takes 20 minutes.

Pick a goal, do the first job, log it. That’s the hardest one done.

Start day 1