The community

From your first customer to a business that fits your life.

8 levels, one step at a time. 370+ lawn care owners doing the same work. And me, answering every post.

Join free

On Skool. Free to join, no card needed.

The journey

A map, not a pile of videos.

Most courses give you 100 videos and wish you luck. This one is a path. Level 0 shows you around. Level 7 is a business that runs on about 20 hours a week.

Every level ends with a win you post in the group: your first paid job, your first price rise, your first week off. You always know what to do next.

It's the path I'd follow if I was starting again today, after building three lawn businesses since 1987.

The Lawn Care Business Builders About page on Skool, showing the 8-level journey map
The 8 levels

Real training from someone still mowing.

Level 0 · Start Here

How the group works, my story, and what a lawn business can really pay you. You finish with your target for the year.

Level 1 · The Launchpad

Name, logo, insurance, gear without going broke, how to quote a lawn, and your first customers. You finish with your first paid job.

Level 2 · Your Business Profile

Get found on Google, get the reviews rolling in, and get a website that makes the phone ring.

Level 3 · How Many Lawns a Week

How many customers you need, how to build a tight round, and how to keep the customers you've got.

Level 4 · Charge What You're Worth

Know your numbers, put your prices up without losing your best customers, and earn more from every visit.

Level 5 · Stop Chasing Payments

Invoices, tax, the text templates I send, and the apps that run the business while you mow.

Level 6 · Work Less, Earn More

The 5-day challenge, the traffic light system I used on 450 lawns, and when to hire help.

Level 7 · The Lifestyle

Design your week, make money in the off season, take real holidays, and build a business you could sell.

Bonus · Buy a Lawn Business

How I've bought and sold lawn rounds for 30 years: what to look for, what to ask, and how to take over smoothly.

The Skool classroom with Level 0 to Level 5 of the lawn care business journey
The classroom

One level at a time.

Each level is a set of short modules in the order you need them. Tick each lesson as you go and Skool saves your progress.

Go at your own pace. Do it on the laptop at night or on the Skool app between jobs.

Inside a lesson

Short, plain, and one job to do today.

Most lessons are a short video of me showing you how I do it, then the steps written out plainly with my real numbers.

Every lesson ends with one thing to do today. Watch me quote a lawn, then go and quote one.

A Skool lesson from the Price Your First Job module, with a video and written steps
The Lawn Care Business Builders community feed on Skool
The community

370+ lawn care owners, one feed.

Ask anything and get answers from owners doing the same work: pricing, quoting, staff, gear, ads. I answer every post.

Active members add about 1 new client a week.

"Today's text got me another review."
Matthew Dixon, Love Thy Lawn

"The new site has made a massive difference."
Eric Missen

Who runs it

Stuart, lawn care since 1987.

I've built three lawn care businesses from scratch, grew the last one to 450 clients, and still mow today. My wife and I now work about 20 hours a week each. I also run the "Start and Grow a Lawn Care Business" group on Facebook with nearly 200,000 members.

The community is where I put the stuff that's too long for a Facebook post. Read my story.

Join free
Stuart, Lawnmowing101
Want it done for you?

I'll build your lawn care website first.

See it live before you pay a cent. Keep it for $59 USD a month, Google profile included. If you don't love it, you pay nothing.

Build my site first