Grow your income

The traffic light system.

Do the steps below and your income goes up, consistently. This setup ran 450 lawns. It's built for owner-operators who want a better hourly rate, not just more lawns.

One rule first. This only works if you're at least three-quarters full. If your books aren't there yet, put your energy into getting there. Once you have the density, this becomes your best tool for profit.

  1. Get the tracking spreadsheet

    Open the template in Google Sheets (free Google account needed), then click File, Make a copy to save it to your own drive.

  2. Put your lawns in

    For every job: client name, address, price per cut, start and finish time, cut frequency, and distance from home. Keep the status, payment and cut cycle up to date as you go so the numbers stay honest.

  3. Read the traffic lights

    The sheet works out your average hourly rate, your travel time, and your best and worst paying jobs, coloured green to red. Use it to decide which lawns get a price rise and which ones you drop.

  4. Use the job sheet

    Print or screenshot the daily job sheet and take it with you. It shows what's due, what's paid and what needs attention today.

  5. Use the Counts page

    Record each cut and payment. The balance works itself out per job so you always know who owes you what.

  6. Set up Google Calendar

    Two calendars: one for lawns, one for quotes. Enter jobs as repeating events on your mowing cycle, and put the customer's name, address and phone number in the event so you have it on the go.

  7. Fine-tune the calendar

    Repeat every 1 or 2 weeks. Green for mowing, yellow for quotes. Leave 15 minutes between jobs for travel and loading.

  8. Plan the route for free

    Go to RouteXL, paste in the day's addresses, set your start and finish, and it gives you the shortest route. Send it to Google Maps for directions.

  9. Capture leads properly

    When the phone rings, get: name, address, phone number, do they have a dog, and how they found you. Write it down straight away.

  10. If something goes wrong

    If Google Calendar shifts your events, duplicate them and mark them as one-offs. Use the Sheets and Calendar apps on your phone for editing on the go.

Rather skip the setup?

Book a quick, no-pressure call and I'll show you how to get your lead engine running so you can stop grinding and start lifting your hourly rate.

Book a free call