If not you could be going broke in a hurry
“You are way too expensive”
That’s what I got told when I quoted on a lawn the other day. It was a medium-sized lawn and I quoted forty dollars for a regular cut. The homeowner then went on to tell me that her old contractor used to charge her twenty dollars.
I said that sounded like a bargain and why doesn’t she just stay with him. She then proceeded to tell me that he wasn’t mowing lawns anymore because his mower had broken down and he couldn’t afford to fix it. I thought to myself, how perfectly that sums up self-employment.
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You need to charge what a job is worth.
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If you undercharge then you are slowly killing your own business. With lawn mowing, it’s even worse. It’s not like you work cheaply only once. You sell yourself short every time you visit the property.
One simple way to remedy this is to keep track of exactly how long it takes you to do every lawn and keep track in a spreadsheet.
You should be turning over at least $400 for an eight-hour day. As your business grows, you can price increase or drop the lower-paying lawns.
Doing this repeatedly will improve your bottom line and increase your profits.
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